About Optima
Personal and Professional

At Optima Asset Management, you are our central focus. You’ll benefit from decades of financial knowledge and personalized attention toward your life goals for a customized wealth management plan.

Uncompromised Integrity

A Firm Built for Client Success

In 1995, Nolan Jones created Optima Asset Management after becoming disillusioned with the Wall Street “dial for dollars” approach to financial management. He wasn’t interested in pushing financial products that wouldn’t help clients protect their wealth and reach their goals. With friends and family in mind, he strove to create a firm that put the client’s interests first, above anything else. Following his passing in 2016, his vision of a client-centered firm that is based on discipline, intelligence and integrity lives on. Today’s Optima team of CERTIFIED FINANCIAL PLANNER® professionals delivers a personal CFO approach to clients who seek clarity and peace of mind in managing their wealth.

Our Mission

Optima’s mission is to help successful individuals and families navigate financial complexity with clarity and confidence through tailored wealth planning and disciplined investment management, and strategic guidance.

Our Vision

We’re committed to delivering unbiased, personalized solutions, and trusted partnerships that aim to provide peace of mind at every life stage.
Your Wealth Partner

We’ve Got Your Back, Today and Tomorrow

Through our collaborative wealth management process, we discover where you are and where you want to be, and then develop a road map to help you get there. This process helps you make better-informed decisions about money, organize your entire financial life, and develop an integrated financial plan that enables you to live life the way you envision and prepare for your family’s future.

01.

Get to know each other

You’ll learn about us, our investment philosophy, and our capabilities. We’ll explore your values, dreams, and special concerns to prioritize your objectives and set goals.

02.

Design a plan

Next, we’ll recommend solutions, establish an action plan, and set an implementation schedule, after your approval.

03.

Execute toward success

Then we’ll complete all the necessary steps to implement the plan as efficiently as possible. We’ll continue to closely monitor your investments and the markets, and regularly check in with you to adjust your financial plan as your life progresses.
Our Guiding Principals

Careful Protection of What Matters Most

When was the last time you wanted anything that was “suitable” for you rather than what was “best” for you? At Optima, we only look out for your best interests. As fiduciaries, we provide a higher level of investor protection to our clients, which creates a relationship of trust and confidence. Count on us to be your advocates.

Client-Centered Focus

You’ll receive advice that reflects your priorities, values, and vision — tailored solutions that are designed specifically for you and your family.

Trustworthy Partnership

We believe in collaboration. We’ll be your reliable partner who walks alongside you, offering guidance when life changes and decisions get complicated.

Long-Term Vision

We help clients look beyond today, focusing on sustainable growth, financial independence, and the preservation of wealth for future generations.
Our Guiding Principals

Careful Protection of What Matters Most

When was the last time you wanted anything that was “suitable” for you rather than what was “best” for you? At Optima, we only look out for your best interests. As fiduciaries, we provide a higher level of investor protection to our clients, which creates a relationship of trust and confidence. Count on us to be your advocates.

Client-Centered Focus

You’ll receive advice that reflects your priorities, values, and vision — tailored solutions that are designed specifically for you and your family.

Trustworthy Partnership

We believe in collaboration. We’ll be your reliable partner who walks alongside you, offering guidance when life changes and decisions get complicated.

Long-Term Vision

We help clients look beyond today, focusing on sustainable growth, financial independence, and the preservation of wealth for future generations.
Independent   •   Employee Owned   •   Fee-Only   •   Fiduciary

Frequently Asked Questions:
Working with Optima

Have questions before getting in touch? Explore our FAQs to learn more about our services, process, and how we support individuals and families with personalized financial guidance and fiduciary wealth management.

In 1995, the founder decided to build an independent firm from the ground-up as if he was only going to manage his father’s assets. How he managed his family’s assets is how he wanted to manage his client’s assets, serving only their interests.

*Registration does not imply a certain level of skill or training

Yes, Optima has a minimum portfolio size of $1,000,000. Clients with significant assets have additional complexities that merit specific services and experience. By establishing a minimum, we are able to provide the necessary level of service to all of our clients, which they deserve.

As a Fee-Only advisor, Optima’s fee model is simple, transparent and is based on the size of your portfolio. All of our compensation comes exclusively from clients in the form of management fees. We do not accept any form of monetary or non-monetary compensation (e.g. commissions, gifts, prizes, referral fees, reciprocal arrangements) from any party, ensuring that we have no incentive to do anything that isn’t entirely for your benefit.

Our full-service wealth management includes the ongoing management of client investments, as well as a complete suite of financial planning services that support you in every aspect of managing your finances. This integrated service is covered by a single fee, calculated as a percentage of assets under management.

Portfolio SizeFee Rate (Annualized)
Under $3 million0.75%
$3 million – $10 million0.65%
Over $10 million0.50%

Optima is independent and 100% employee owned which ensures our allegiance is solely to our clients. We are not beholden to any company, have no shareholders, no affiliation to any Wall Street firm, or any other party that could interfere with our objectivity.

All of your account assets are held in your name at Charles Schwab. Optima does not take custody of your funds. Optima, the custodian firm, or any other parties cannot access or distribute funds from your accounts without your knowledge and expressed permission. Charles Schwab is insured by SIPC.
Meet the Team

Your Chief Financial Officers

The Optima team has been working together for years to deliver personalized financial guidance to families nationwide. They bring decades of experience in wealth management, investment management, economics and finance to unravel the complexities of wealth.

Executive Vice President
Office Manager
Get Started With Us

Your partner for a customized approach to wealth management

Let’s Meet

Find Out How Our Client-Service Approach Is Different

Our Office

8144 Walnut Hill Lane, Suite 1180, Dallas, Texas 75231

Schedule a Meeting

We can meet in our Dallas office or online.

Call Us

Personalized financial advice is just a phone call away.

Email Us

Send us a question, and we’ll respond quickly.

Get Started Planning for Your Family’s Future